Overview
John Sisler is an Online Marketing Executive and Search Engine Optimization (SEO) expert with digital strategy experience to facilitate implementations of SEO, Pay-Per-Click (PPC), link acquisition, link building, online advertising, and campaigns.
- Executive experience defining and implementing enterprise best practices by managing teams of business users, programmers, developers, web designers and business analysts.
- Avid interest in leading and emerging digital industry trends.
- Differentiates results by not only identifying ‘what’ can be improved with a site, but also ‘how’ to implement changes.
- This advantage has been proven in numerous successful implementations, designing complex digital strategies, while managing the work of SEO, marketing, web, and development teams.
- SEO across hybrid enterprise environments including: Organic white-hat SEO, PPC, campaign reporting (ClearSaleing, Google Analytics, webTrends), Social Media, Link Building.
Client Summary
Clients include: Agilent, Borders, Campmor, Carlton Cards, Consumers Energy, Darice, Ford, FNFG, Hanes Brands, Harry & David, Johnston & Murphy, Laidlaw, Marriott, Moen, Nationwide, Pratt & Whitney, Progressive, Progressive Energy, Rochester Gas & Electric, TTI (Dirt Devil and Hoover) and Sherwin Williams
| Experience Summary | |
| Rockett Interactive, Technology Architect | Jan 2011 – Present |
| FNFG, Senior Solutions Architect (Consultant) | Jul 2010 – Oct 2010 |
| Perficient Inc. , Senior Solutions Architect | Nov 2009 – Aug 2010 |
| DataSage Inc. , SEO Architect | Sep 2009 – Nov 2009 |
| NSA Technology LLC., Akron, Ohio, Marketing Executive | Mar 2009 – Sep 2009 |
| GTP Travel Inc., Twinsburg, Ohio, SEO Architect | Jun 2008 – Mar 2009 |
| Brulant Inc., Beachwood, Ohio, SEO Architect, Senior Consultant | Oct 2005 – Jun 2008 |
| FirstMerit Bank Akron, Ohio, Senior Application Developer, Database Analyst | 2000 – 2005 |
| Tiburon Technologies Cleveland, Ohio, Senior Consultant | 1998 – 2000 |
Education
University of Akron, Interdisciplinary Philosophy, GPA 3.6
Studies focused on philosophical theory related to psychology, neurology and logic.
University of Akron, Military Science, ROTC, GPA 3.8
Specialized in the art of leadership and performed on accelerated path to earn an officership in the US Army. Functioned as leader in combat arms units specializing in Infantry, Light Infantry, Armor, and Aviation. Competed in Ranger Challenge competition and have obtained Airborne Jump school certification.
Boy Scouts of America, Leadership Training
Certified as a Cub Den Leader
Graduated from the Baden Powell Institute
Graduated from Wood Badge Leadership training
Training Instructor for the Buckeye Council
Detailed Experience
| Rockett Interactive. , Technology Architect | Jan 2011 – Present |
Rockett Interactive is an online marketing agency that uses Google DFA to track online behaviors related to ad placement and determine an optimized ad spend. The process was created and developed over years and was in the process of being migrated to MS SQL Server. John’s duties included managing the migration and contracted resources as well as developing a deployment strategy. By automating manual steps and managing the workflow in MSSQL John was able to reduce work for employees at all levels.
Tool Overview: MS SQL Server 8.0, Report Builder 3.0
Skill Overview: Architectural Review, Application Standards Definition and Deployment
| Client: FNFG Inc. , Senior Solutions Architect | Jul 2010 – Oct |
First Niagara is a financial institution that starting with 20B in assets intends to grow to 100B in 2 years’ time. John’s duties were to evaluate software and staffing to forecast scalability of working systems and to make recommendations of alternatives.
The goals included interviewing the technical staff and vendors to determine how robust and scalable the current systems were and forecasting how the scalability will be maintained and managed. Reports were organized into Visio and MSWord and delivered to the CIO.
Recently FNFG has completed the first acquisition and are 40B.
Tool Overview: Ektron CMS, MSOffice
Skill Overview: Corporate Resource Evaluations, System Feature and Scalability Evaluations and Results Reporting
| Perficient Inc. , Senior Solutions Architect | Nov 2009 – Jun 2010 |
Perficient is a growing and dynamic company of over 1100 people that have a broad range of consulting experiences and domains of knowledge. Specifically, John was brought on board to build a national SEO practice and to share how search engine algorithms’ function and change over time to enhance the Enterprise Content Management practice.
- Consulted and develops strategies for enterprise level architectures
- Performed as enterprise search strategist using multiple vendor frameworks
- MS FAST
§ Trained by Microsoft/FAST University for
- FAST administration and tuning
- FAST integration for SharePoint
- FAST custom application development
- Google GSA
§ Trained by Google for
- 2-Day JumpStarts
- Custom Interface design
- Tuning of result sets by virtue of biasing based on how customers actually search
- Designed Perficient’s SEO offering for ECM
- Organic
- Analytics
- PPC
- Social Media
- Link Building
- Blogged articles at Perficient about topics such as
Tool Overview: Google GSA, Visio, MSOffice
Skill Overview: Consulting, Training, SEO Practice Design and Support
| DataSage Inc., SEO Architect | Sep 2009 – Present |
DataSage is an application development company that focuses on SEO and the Search experience.
- Designed a repeatable training course to train Marketers, IT Professionals and Sales consultants on the aspects of search and how to present a profitable model to their clients while maintaining their own bottom lines.
Tool Overview: LAMP (Linux, Apache, MySQL, php), MSOffice
Skill Overview: Internet Hosting, Application Consulting, SEO Consulting, Link Building, Social Media, Analytics, Development, QA, Implementation, Maintenance, Reputation Management Consultation
| NSA Technology LLC., Akron, Ohio, Marketing Executive | Mar 2009 – Sep 2009 |
NSA is an Internet company that leads the Affiliate Marketing vertical. Products include tools that allow customers to manage their own businesses by providing education, training, and software solutions for ecommerce storefronts as well as a library of how-to electronic books.
- Managed digital strategy, and implemented through teams of programmers, developers, graphic artists and media artists. NSA grew from 15 to 150 people in 9 months and John’s role included establishing standards and implementing best practices at every stage of product development and fulfillment.
- Mentored developers as well as designing and conducting training for the programmers and developers.
- Managed 50 developers.
- Established partnerships with eBay, DOBA and PayPal to create an administrative interface that allowed our customers to own and manage a website which could maintain inventory, post auctions onto eBay, collect money with PayPal and fulfill with DOBA. The complete solution included 10 courses on how to run an ecommerce website and understand eBay. Within one week of launching we were supporting over 400 new customer sign-ups daily.
- Designed and implemented an application to support Pay-Per-Click (PPC) campaigns. By downloading our keyword information we were able to automatically produce landing pages and other support pages. A practical example is that for 1200+ keywords, the application produces thousands of landing and multiple support pages in a few minutes.
Tool Overview: LAMP (Linux, Apache, MySQL, php), WordPress, eBay API, Doba API, PayPal API MS Office
Skills Overview: Technical Management of Developers and Designers, Managed QA, Managed Implementations, Reputation Management
| GTP Travel Inc., Twinsburg, Ohio, SEO Architect | Jun 2008 – Feb 2009 |
GTP is a group travel company that is partnered with many hospitality industry leaders such as single reservation engines like Orbitz and hotel brands like Harrahs.
- Delivery and support of a digital strategy which transformed an outdated application into a scalable solution. This included upgrading multiple platforms and managing code changes without interruption to daily business. The strategy includes organic SEO, link building, paid search and usability.
- Managed multiple technical consultants specializing in UX, LAMP, and off-shore development units.
- The link building strategy included building supporting sites to link back to the conversion domain. The supporting sites are designed to support organic growth in their respective focus areas which are either location (i.e. Las Vegas or Orlando) or group type (i.e. corporate retreats or family reunions).
- The conversion reporting used ClearSaleing which tracks information from keyword usage in search engines all the way through to conversion.
Tool Overview: LAMP (Linux, Apache, MySQL, php), perl, WordPress, ClearSaleing, Agile Development Methodology
Skill Overview: Training, Development, QA, Implementation
| Brulant Inc., Beachwood, Ohio, SEO Architect, Senior Consultant | Oct 2005 – Jun 2008 |
The top interactive agency in Northeast Ohio, and recognized industry leaders in Consumer Products & Retail, Healthcare, Financial Services, Consumer Technology & Media, B2B and Travel & Hospitality.
- Designed processes to deliver superior results in organic SEO and digital strategy for more than 30 clients.
- The clients were in diverse verticals including manufacturing, finance, consumer products, retail.
- Promoted the organic performance in search engine results pages (SERP’s) by applying white-hat governing values of SEO.
- Designed and trained internal Interactive (media design and usability), Java, Microsoft and SEO consultants in organic SEO architectural design.
- Key projects included the extensive conversion of Borders eCommerce website from Amazon, a portal solution to maintain corporate branding for Marriott, SEO digital strategy project for Moen, education for Progressive Insurance marketing teams on SEO benefits and best practices, and a website redesign for TTI (Dirt Devil and Hoover).
Tool Overview: Visual Studio, LAMP (Linux, Apache, MySQL, php), RegEx, Python, Drupal, IBM WebSphere Commerce, Cold Fusion
Skill Overview: Training, Consulting, SEO Practice development
| FirstMerit Bank, Akron, Ohio, Senior Application Developer, Database Analyst | 2000 – 2005 |
Responsible for the design, communication, and implementation of key applications to assist with defect tracking and resolution, internet banking, claims, and mortgage processing.
- Designed and implemented a defect tracking and resolution system used for Consumer Loans, Mortgage Loans, Commercial Loans, and Deposit Services. Designed all aspects of the application beginning with the customer request and ending with preparing the enterprise installation. (end to end)
- Conducted line of business customer interviews which uncovered an opportunity to track account defects throughout the enterprise using one interface.
- Design and implementation of a system used to manage telemarketing to prospects or customers based on a dozen campaign varieties by distributing the calls to the branches.
- Conducted Marketing customer interviews which revealed the ability to replace a paper based call distribution process with an electronic process. All campaigns were standardized into types.
- Design and implementation of a system used to manage claims from credit and debit card used to track trends that identify fraudulent activity and alert customers of the process by generating form letters.
- Conducted customer interviews with the Electronic Banking line of business which revealed the opportunity to replace a dozen disparate interfaces with one enterprise system that could be used to integrate all Electronic Banking departments.
- Managed a development team to implement a vendor application that electronically manages the mortgage process from loan origination, processing and closing.
- Managed a vendor system by promoting enhancements and increasing service availability through the Internet Banking channel. Integrated Credit Card partner and Mortgage partners into Internet Banking to provide additional services.
- Results: Logon time was reduced from the vendor approved 26 seconds to 5 seconds. Availability increased from multiple outages daily to over 99.5% uptime. The client base grew from 11,000 users to over 150,000 users in less than 3 years.
Tool Overview: Macromedia Studio, MS SQL, Waterfall Development Methodology
Skill Overview: Development, QA, Implementation, Training
| Tiburon Technologies, Cleveland, Ohio, Senior Consultant | 1998 – 2000 |
Responsibilities included pre-sales support, definition of project requirements and best practices, application development and support. Additional responsibilities included teaching, course development, trade show demonstrations, onsite customer assistance and customer account management.
- Worked extensively on standardizing the corporate website based on industry best practices.
- Key client projects:
- Developed an automated process to incorporate acquisition financial information into the existing companies bookkeeping. (Aerovox)
- Developed a web based system that updated the workflow of an existing application and database with Business Process Views. These systems were instrumental in creating the paperless environment the client desired. (Rochester Gas and Electric)
- Developed an online catalog that could be securely accessed by customers reflecting customer specific pricing. (Gerber Scientific)
- Developed a Self-Service application for employees to update their personal information rather than call Human Resources. (Sherwin Williams)
- Developed an electronic workbench that managed units of work such as support calls and preventative maintenance, and deployed worldwide. (Consumers Energy)
Tool Overview: Visual Interdev, ColdFusion Studio, SQL Server, IDMS, CA-Opal
Skill Overview: Consulting, Development, QA, Implementation, System Integration, Training